Services: UX | Email Marketing | Design | Social Media | Copywriting | Photography
Project Description: Minnesota Workwear is a Minneapolis based apparel retailer operating mostly online to provide quality workwear. Primary brands carried include Dickies, Carhartt and Red Kap among others. With a 20 year history, Minnesota Workwear is an established brand in a highly competitive market space.
My updated home page design mimics a parallax scrolling layout with changeable banners, featured deals, top selling brands, testimonials and email capture.
I updated the design and layout of the navigation and menu of the Minnesota Workwear website. My updated design features current promotions and makes the user experience seamless and straightforward.
I designed a mobile friendly layout for the Minnesota Workwear website to create a more seamless shopping experience for mobile users.
My mobile design has a simplified navigation layout, prominently featured promotion banner, and top selling items.
Category Landing Pages
I designed category landing pages for all apparel categories and subcategories. This layout looks polished and professional and drives customers toward top performing products with clear calls to action.
Plan and implement strategic email marketing campaign highlighting current promotion, best sellers, and upcoming events to drive sales.
With an aggressive Email Marketing campaign, we were able to steadily grow the Minnesota Workwear brand into one of the Midwest's largest workwear retailer.
Photography + Styling
I arranged photoshoots with local models and photographed best selling workwear on location to keep product photography fresh for all Digital Marketing outlets.