Project Description: Minnesota Hybrid Batteries is a small business in Minneapolis that replaces hybrid batteries in Toyota Prius vehicles. Each battery installed is fully restored to perform as well as it did when new and then road tested before it is delivered to a customer.
Challenge: Minnesota Hybrid Batteries needed a simple source of information to send prospective customers and capture leads. The team at Minnesota Hybrid Batteries was spending too much time on the phone and needed a more efficient way to educate customers on their services, prices, etc. The company also needed a fresh identity that captured their eco-conscious mission.
Strategy: In order to accurately capture the Minnesota Hybrid Batteries mission, I researched competitors and various eco-conscious companies offering a variety of products and services. I worked with the team at Minnesota Interactive to find a simple template that would give us a basis for the website.
Results: I was able to design a simple, effective website featuring that delivers pertinent information to customers. With a simple lead capture on each page, the website promises to bring in new customers. The brand identity is clean and communicates an eco-friendly mission and is easily replicated on social media and various printed collateral.