Graphic Designer

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Case Study: Re-Fuel Email Marketing

Challenge: The Re-Fuel brand had a strong identity and social media presence, but was having trouble converting to sales. The brand needed a strong email marketing campaign to build their customer base and promote regular deals.

Strategy: I redesigned the Re-Fuel promotional emails to feature hot deals, new products and best sellers, as well as feature the brand’s high quality action sports photography. High quality product shots and clear Call-to-Action buttons would be used to convert users and increase website traffic. Matching web banners and PPC campaigns would further reach customers and encourage conversions.

Results: The final result was an updated, brand consistent email marketing campaign that spread the word about current and upcoming promotions. Open rates, click rates and conversions continue to increase. Ongoing analysis will be conducted on a regular basis to continually improve and increase product sales.

Kerry GalbraithComment