Case Study: Minnesota Workwear Apparel
Challenge: Minnesota Workwear offers a huge assortment of workwear apparel from about 30 brands. With constantly changing daily deals and a mostly online customer base, Minnesota Workwear needed a robust email marketing campaign, social media presence and user friendly website. Operating in a highly competitive market with multiple MAP pricing policies to comply with, the Minnesota Workwear site also needed ongoing web support.
Strategy: I designed a robust email marketing campaign with daily email deliveries to promote daily deals, best sellers, new products and upcoming giveaways. Working closely with the Minnesota Workwear team, I create a monthly promotion calendar that I manage with Mailchimp. Weekly analysis of email campaign performance is a vital component of maintaining a successful email marketing campaign of this size. An update to the website homepage was also needed to better promote daily deals, product categories and high quality product photography.
Results: I, along with my team at Minnesota Interactive, was able to achieve phenomenal sales results with our highly successful email marketing campaign. My redesigned emails feature the day’s deal in a clean, simple design layout and large SHOP NOW buttons. Sales continually increase month over month, with April 2017 being the company’s best month ever. My on-location photography is featured in emails as well as on social media, and continually brings in wide organic reach on Facebook. Paid ads further extend our reach and continually increase sales. Finally, my updated home page features an easy to use Mega-Menu and “paralax scrolling” layout.