Challenge: Royal Grounds Coffee is a highly rated establishment with loyal clientele, but their brand identity was inconsistent and did not reflect their high quality products. In addition, the Royal Grounds Coffee website was difficult to use and did not provide customers with vital information. My challenge was to update the coffee shop’s identity and redesign their website to provide an excellent user experience that matches the establishment’s high standards.
Strategy: I researched the Royal Grounds Coffee shop, their customer base and their competitors. I compiled user research to help me design a web experience that would best meet the needs of the Royal Grounds Coffee customer. My strategy was to let my research lead my design in hopes that the end result would be the best representation of the company, as well as an enjoyable, memorable experience for the customer.
Results: I developed an elevated brand identity that I felt better reflected the Royal Grounds brand and extended this identity to packaging, mobile and desktop website. My designs breathed new life into the beloved neighborhood coffee shop and a more cohesive identity all around. My website design reflects the company’s quality products and provides an excellent user experience. Vital information like the shop’s location, hours of operation and menu are front and center in my website design.