Minnesota Workwear is an apparel company based in Minneapolis, MN. They are one of the largest Dickies distributors in the United States.
Home Page Redesign
I worked with the client to redesign the existing homepage to achieve an updated look and a more user friendly layout. Highlighting top brands, giving customers quick access to popular apparel categories, and promoting deals were my top priorities. View the website here.
Home Page Redesign
Using a paralax scrolling design layout, the home page is organized into sections such as "Deal of the Week" and "Why Buy From Minnesota Workwear." This method of visual organization allows for more information to be clearly communicating, while also directing customers to hot deals and the top selling products.
Mega Menu Design
Inspired by eCommerce sites such as Amazon.com and Target.com, I redesigned the menu format to be more user friendly, reorganizing categories to highlight those most clicked on. I also added a section to the right of the categories where the current deal could be promoted. View the new mega menu layout here.
I redesigned the Minnesota Workwear mobile site to be more user friendly and to encourage sales. With Minnesota Workwear's core business coming from Dickies, Carhartt and Red Kap apparel, I featured these brands and encouraged navigation to these pages.
I designed category landing pages for all apparel categories and subcategories. This tried and true layout not only looks polished and professional, it also drives customers toward top performing products with clear calls to action.
I collaborated with marketing directors to design a monthly eMarketing campaign that promoted deals and highlighted new products. I used photography assets provided by companies such as Dickies, Carhartt and Red Kap to reinforce branding and entice customers. I also highlighted featured products with price markdowns and clear call-to-action buttons.
Through our aggressive eMarketing campaign, we were able to steadily grow the Minnesota Workwear brand into one of the Midwest's largest workwear retailer.
Social Media Campaign
Using my own photography, I created shareable content and helped reinforce the image of the real "Minnesota Workwear Man." By photographing local farmers, construction workers, mechanics and kids, I created a more personalized brand image that capitolized on the trusted reputation of such brands as Carhartt, Dickies and Red Kap. View the Minnesota Workwear Facebook Page here.
Social Media Campaign
Used in conjunction with promotional posts and giveaways, I was able to increase traffic to the Minnesota Workwear Facebook page, which as of today, boasts over 14K likes.
Social Media Campaign
I edited my photographs using Adobe Lightroom and kept a consistent look throughout the website, promotional emails, and social media outlets to reinforce the brand image of Minnesota Workwear.
Die Technology Inc.
Die Technology Inc. is an innovative machining services and tooling manufacturer. Die Technology Inc. designs and builds precision stamping dies, tools, and fixtures. I collaborated with the team at Die Technology to create a simple, yet stunning new website that would clearly explain the company's unique abilities. With a minimal approach and limited color palette, we created a simple platform for the company inform and entice new business.
Royal Grounds Coffee Website
Print & Web
Busy Bee Website
Stella's Fish Cafe
Stella's Fish Cafe is a popular seafood restaurant in the Minneapolis area. This is my re-interpretation of their brand identity.
2016 Minneapolis Community Technical College Student Fashion Show brochure design.
Accessory Design for Seasonal Categories including scarves, flip-flops, sandals, slippers, and cold weather.
Cold Weather Accessory Design for Claire's
Knit cold weather collection featuring an owl motif, various applique treatments, and a two-color seed stitch pattern.
Scarf with pockets
Animal Fur Hooded Scarf
Faux-fur hooded scarf with cat ears and paw detail
100% Acrylic knit panda beanie with plastic eye & nose embellishments
Panda Convertable Gloves
100% Acrylic knit panda convertable gloves with plastic eye & nose embellishments
Knit Owl Trapper Hat
100% Acrylic 3-color marl with fleece lining and stone embellishment
Owl Knit Convertable Gloves
100% Acrylic 3-color marl with stone embellishment
Studded Ear Headband
100% Acrylic knit headband with studded cat ear embellishment
Floral Printed Beret
100% Acrylic knit beret with all over floral print and knit bow embellishment
Floral Printed Scarf
100% Acrylic knit scarf with all over floral print and 3-color tassel
100% Acrylic knit beanie with space-dyed rainbow yarn and oversized pom
Rainbow Convertable Gloves
100% Acrylic knit convertable gloves with space-dyed rainbow yarn
Penguin Trapper Hat
100% Acrylic 2-color marl knit hat with crocheted eye embellishment and fleece lining
100% Acrylic knit beanie with multi-colored stripes, space-dyed yarn, and knit bow with sequin embellishment
Bow Convertable Gloves
100% Acrylic knit convertable gloves with multi-colored stripes, space-dyed yarn, and knit bow with sequin embellishment
Studded Cat Ear Beanie
100% Acrylic knit beanie with cat ears and metal stud embellishment
Ombre Knit Hat with Sequins
100% Acrylic knit hat with knit-in sequins and rib trim
Ombre Knit Convertable Gloves with Sequins
100% Acrylic knit convertable gloves with knit-in sequins and stone button
Doll Bike & Pet Carrier
Fully functional doll bike with moving wheels and pedals. Pet carrier accessory designed to fit existing dog toys. Pet carrier is stretched canvas over a plastic frame. Wheels turn and swiveling hitch attaches to back wheel of bike to be pulled.
Pannier Bag Bike Accessory
Canvas pannier bag fits onto back of doll bike and attaches with velcro.
Doll Biking Outfit
Zip-up high visibility vest with Spandex bike shorts and soft faux-leather shoes.
Doll Holiday Accessories
Knit shrug and matching knit mittens. Coordinating holiday headband, broaches, and gifts.
Casual Doll Watch Accessory
Plastic doll watch accessory with changeable colored bands.
Dressy Doll Watch
Dressy doll watch accessory with grosgrain ribbon band and velcro closure.
Sporty Doll Watch
Sporty doll watch with functioning plastic buckle closure and functioning buttons.
Allergy-Free Doll Lunch
Molded plastic allergy-free doll lunch accessory with canvas lunch bag. Stickers can be applied to allergy bracelet and worn by doll.
Doll accessory bag with zip closure and wrist band.
Two-Doll Carrier Bag
Two-doll carrier bag has four outer pockets for added stability and velcro strap closure. Carrier bag can comfortably fit two seated American Girl dolls.
Rainy Day Outfit Accessories
Rainy day outfit accessories include a functioning plastic and fabric umbrella with printed artwork, and fabric-lined rubber boots with coordinating polka-dot print.